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Export opportunity – Singapore – seafood food service and retail

Key details

Opportunity: Seafood foodservice and retail

Country: Singapore

Sector: Food and drink

Singapore – seafood food service and retail summary 

Singaporean consumers are highly discerning and several of Singapore’s leading restaurants and hotels, including Marina Bay Sands and the Fairmont/Swissotel, have announced that they will only source sustainably wild-caught or farmed seafood on their menus. 

Given Scotland’s strong credentials in sustainable seafood production, this development raises natural and potentially very rewarding opportunities for Scotland’s seafood producers. 

There are also opportunities in Singapore’s retail sector within the chilled seafood category in the premium grocery market, which is well developed in Singapore. 

Scale of export opportunity

According to Euromonitor, Singapore is a high seafood consumption market at 22kg per head per annum, with 125,000 tonnes consumed in 2020. 

Most seafood is consumed in the food service sector and upscale operators are looking for sustainably produced chilled products. 

Company suitability

Scottish companies best positioned to win this type of business are:  

  • Chilled seafood producers which can evidence globally recognised standards of wild catch and farming sustainability. 

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