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Export opportunity – USA ecommerce

Key details

Export opportunity: Ecommerce

Country: USA

Sector: Consumer goods

USA - ecommerce opportunity summary

Increasingly, there are opportunities for companies to access the US market through ecommerce. 

Business to business marketplaces like flourished during the pandemic and offer excellent opportunities to reach a broad base of retailers. Likewise, direct to consumer platforms like Wayfair offer significant opportunities for brands to connect with consumers. 

Ecommerce represents an exceptional opportunity for Scottish companies as many of these marketplaces or platforms can offer significant sales opportunities and have very few barriers to entry. 

Scale of export opportunity

The United States ecommerce market had estimated revenues of $905 billion in 2022. 

It’s forecasted that ecommerce sales will grow to $1,189.90 billion by 2027.

Third party merchants are leading players in ecommerce in the USA with a retail value share of 30% in 2021. Non-Store and online sales are projected to grow between 11% and 13%. 

Company suitability

Scottish companies best positioned to win this type of business will fit with some of the following:

  • Companies selling consumer products
  • Companies with a high level of ambition and willingness to invest in compliance, technology, branding and promotion for the US market

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