International online marketplace guides

Selling on the Trademe online marketplace

Online payment using a smartphone - Photo by Pexels

Selling on the Trademe online marketplace

Getting started on Trademe

Trademe is New Zealand's leading online marketplace and classified advertising platform. With 75% of all domestic web traffic, it provides access to over 3 million buyers. Around 85% of New Zealand's population has a Trademe account.

Seller registration is a straight forward process. However, Trademe prefer companies who are experienced online sellers and favour companies who have at least 500,000 NZD (£258,000) in online sales per year.

As a seller, you are responsible for fulfilment of orders. You will need to weigh up the most viable options and whether local fulfilment is required.

Trademe also offers a number of promotional extras that sellers can purchase to promote their brands further on the marketplace.


Trademe is business-to-consumer (B2C) market place, selling to customers in New Zealand.


You can sell on Trademe if your business is in one or more of the following sectors:

  • Textiles
  • Apparel
  • Technology
  • Food and drink
  • Sports
  • Electronics
  • Health and beauty
  • Children's items
  • A place to buy everything

Subscriptions and fees

Commission is charged at a rate of 7.9% of the sale fee.

Contact us

Get in touch with our trade advisers who can help you sell on international online marketplaces.


All information provided on this web page is for general guidance only. Due diligence on a given third party or listing remains the exclusive responsibility of the end user. Whilst every effort is made to ensure the accuracy of the details represented, Scottish Enterprise cannot endorse, recommend or accept responsibility for any transactions conducted between the user and a given third party or listing provided on this web page. Scottish Enterprise has compiled these guides using secondary sources and all information was correct at the time or writing.