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International online marketplaces

Discover the main international online marketplaces across the regions of Europe, Middle East and Africa, Asia Pacific and Americas.

Get started with selling online

Research shows that 1.66 trillion USD (£1.29 trillion) was spent in 2018 on online marketplaces, which accounts for 50% of all global online sales.

Although Amazon, eBay and Etsy are the most famous global online stores, there are lots of other online marketplaces that serve specific sectors and countries.

Generally, online marketplaces operate on a subscription or listing fee basis, but many offer assistance with order fulfilment and deliveries, making cross-border trade more accessible. Some also charge a percentage commission on final order values, which also needs to be considered when implementing your pricing strategies.

We have created a guide to the most popular online marketplaces in Europe, the Middle East, Africa, Asia Pacific and Americas. 

Global online marketplaces

  • Amazon

    You can sell on Amazon if your business is in the following sectors: textiles, apparel, technology, food and drink, sports, electronics, health and beauty, children's items. 

  • eBay

    eBay is one of the world's best-known online marketplaces and covers a huge variety of sectors, from textiles to automobiles.

  • Etsy

    Etsy is a global online marketplace specialising in handmade and vintage gift items.

Europe, Middle East and Africa

Asia Pacific

  • Alibaba

    Sectors: textiles, technology, food and drink, sports, electronics, health and beauty – all categories

  • FlipKart

    Sectors: textiles, apparel, technology, food and drink, sports, electronics, health and beauty, children’s items - a place to buy everything

  • Rakuten

    Sectors: textiles, technology, food and drink, sports, electronics, health and beauty – all categories

  • Amazon Japan

    Sectors: textiles, apparel, technology, food and drink, sports, electronics, health and beauty, children's items - a place to buy everything

  • JD.com

    Sectors: textiles, apparel, technology, food (dry pantry style goods), sports equipment, health and beauty, books and children’s items

  • TMall

    Sectors: textiles, apparel, technology, food and drink, sports, electronics, health and beauty, children’s items - a place to buy everything

  • Kaola

    Sectors: textiles, apparel, technology, food and drink, sports, electronics, health and beauty, children’s items - a place to buy everything

  • Lazada

    Sectors: textiles, apparel, technology, food and drink, sports, electronics, health and beauty, children’s items - a place to buy everything

  • Qoo10

    Sectors: textiles, apparel, technology, food and drink, sports, electronics, health and beauty, children’s items - a place to buy everything

  • Shopee

    Sectors: textiles, apparel, technology, food and drink, sports, electronics, health and beauty, children’s items - a place to buy everything

  • MyDeal

    Sectors: home furniture, furnishings, homewares, electronics, animal and pets and wine

  • Trademe

    Sectors: textiles, apparel, technology, food and drink, sports, electronics, health and beauty, children’s items - a place to buy everything

  • Catch

    Sectors: textiles, apparel, technology, food and drink, sports, electronics, health and beauty, children’s items - a place to buy everything

Americas

  • Amazon.com

    Sectors: textiles, apparel, technology, food and drink, sports, electronics, health and beauty, children's items - a place to buy everything

  • eBay.com

    Sectors: textiles, apparel, technology, food and drink, sports, electronics, health and beauty, children's items - a place to buy everything

  • Bonanza

    Sectors: textiles, apparel, technology, food and drink, sports, electronics, health and beauty, children's items - a place to buy everything

  • Etsy.com

    Sectors: textiles, fashion, crafts, handmade, jewellery, food and drink, gifts

  • eCrater

    Sectors: textiles, apparel, technology, food and drink, sports, electronics, health and beauty, children's items - a place to buy everything

  • Amazon.ca

    Sectors: textiles, apparel, technology, food and drink, sports, electronics, health and beauty, children's items - a place to buy everything

  • Linio

    Sectors: textiles, apparel, technology, sports, electronics, health and beauty, children's items - covers most categories but not food and drink products

  • Mercado Libre

    Sectors: textiles, apparel, technology, food and drink, sports, electronics, health and beauty, children's items - a place to buy everything

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