International online marketplace guides

Selling on the Kaola online marketplace

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Selling on the Kaola online marketplace

Getting started on Kaola

Kaola was established in 2015 primarily to target Australian companies who wanted to sell their products in China.

The platform has evolved to become the biggest cross border online marketplace in China with sellers from over 80 countries, and over 30 million active users.

Kaola gives sellers 2 options. You can either:

  • sell products directly to Koala. This involves an application process. Koala will then notify you if your application has been successful. If so, you can sell your products on the Kaola site and fulfil orders via their large warehousing network.
  • or set up a Kaola store and sell to Chinese consumers directly. This option requires a higher investment and projected turnover of around 20% from Kaola sales and a realistic marketing budget.

The Kaola platform focuses on cross-border trade to give Chinese consumers access to premium international products.


Kaola is a business-to-consumer (B2C) and business-to-business (B2B) market place, selling to customers in China.


You can sell on Kaola if your business is in one or more of the following sectors:

  • Textiles
  • Apparel
  • Technology
  • Food and drink
  • Sports
  • Electronics
  • Health and beauty
  • Children’s items
  • A place to buy everything

Subscriptions and fees

As a seller on Kaola, you must pay a security deposit of 10,000-15,000 USD.

There is an annual subscription fee of 1000 USD and commission fees of 2-10%.

Contact us

Get in touch with our trade advisers who can help you sell on international online marketplaces.


All information provided on this web page is for general guidance only. Due diligence on a given third party or listing remains the exclusive responsibility of the end user. Whilst every effort is made to ensure the accuracy of the details represented, Scottish Enterprise cannot endorse, recommend or accept responsibility for any transactions conducted between the user and a given third party or listing provided on this web page. Scottish Enterprise has compiled these guides using secondary sources and all information was correct at the time or writing.