International online marketplace guides

Selling on the Shopee online marketplace

Online payment using a smartphone - Photo by Pexels

Selling on the Shopee online marketplace

Getting started on Shopee

Shopee was established in Singapore in 2015 and it currently one of the largest online marketplaces in South East Asia.

It began as a consumer-to-consumer (C2C) marketplace but has since evolved to a hybrid C2C and business-to-consumer (B2C) site.

Orders can be fulfilled via the Fulfilled by Shopee programme (FBS). However, FBS is invitation only and the typically only larger, well-known brands and high-volume sellers are invited to use the service.

If you are unable to access FBS, you can use the services of a third party. There are many fulfilment centres around Asia that can be used.


Shopee is business-to-consumer (B2C) market place, selling to customers in Singapore and South East Asia.


You can sell on Shopee if your business is in one or more of the following sectors:

  • Textiles
  • Apparel
  • Technology
  • Food and Drink
  • Sports
  • Electronics
  • Health and beauty
  • Children's items
  • A place to buy everything

Subscriptions and fees

The main advantage of selling via Shopee is there are no sellers fees. Only a transaction fee of 1.5% of the order value is due.

Contact us

Get in touch with our trade advisers who can help you sell on international online marketplaces.


All information provided on this web page is for general guidance only. Due diligence on a given third party or listing remains the exclusive responsibility of the end user. Whilst every effort is made to ensure the accuracy of the details represented, Scottish Enterprise cannot endorse, recommend or accept responsibility for any transactions conducted between the user and a given third party or listing provided on this web page. Scottish Enterprise has compiled these guides using secondary sources and all information was correct at the time or writing.