International online marketplace guides

Selling on the Wish online marketplace

Online payment using a smartphone - Photo by Pexels

Selling on the Wish online marketplace

Getting started on Wish

Wish is the leading mobile online marketplace in both North America and Europe.

It is a uniquely optimised marketplace, which uses advanced personalisation methods to curate product images for individuals on their mobiles or tablets.

Shopping on Wish is different in the sense that buyers don't search for exact products, but are matched to products based on their profiles and browsing history on the app.

There are currently over 200 million customers on Wish worldwide.

To become a seller on Wish, you must register via the website. You can then set up an online store.

There is also the option to opt in to international shipping to reach international markets.


Wish is a business-to-consumer (B2C) market place, selling to customers in the USA (UK & Europe).


You can sell on Wish if your business is in one or more of the following sectors:

  • Textiles
  • Apparel
  • Technology
  • Food and drink
  • Sports
  • Electronics
  • Health and beauty
  • Children's items
  • A place to buy everything

Subscriptions and fees

Once verified as a seller, you will be required to pay a 2000 USD (refundable) deposit, which acts as a registration cost.

Wish charge sellers 15% commission on the final order value.

Contact us

Get in touch with our trade advisers who can help you sell on international online marketplaces.


All information provided on this web page is for general guidance only. Due diligence on a given third party or listing remains the exclusive responsibility of the end user. Whilst every effort is made to ensure the accuracy of the details represented, Scottish Enterprise cannot endorse, recommend or accept responsibility for any transactions conducted between the user and a given third party or listing provided on this web page. Scottish Enterprise has compiled these guides using secondary sources and all information was correct at the time or writing.