A bridge to success: Cobry’s North American journey

Scottish Enterprise's International Growth Support (IGS)

Cobry's ambition set the course for an intensive North American roadshow. This included a networking mission along the Atlantic corridor to deepen partnerships with Google, build visibility with senior decision‑makers, and convert international interest into long‑term export growth.

Through Scottish Enterprise’s International Growth Support (IGS), the company undertook a two‑part programme of activity. The first leg took place in October 2025, when Cobry’s Head of Sales for North America, Rowan Manson, led a roadshow across Toronto, Boston, Chicago, New York, and San Francisco — five cities in six days. 

Each event was hosted at a flagship Google office and designed to show how AI‑enabled productivity works through hands‑on Google Workspace sessions.

Turning engagement into commercial outcomes

The roadshow targeted large companies with revenues of up to £400 million and attracted more than 150 businesses, as well as senior Google leaders and regional sales teams.

Cobry’s outcome‑focused approach resonated strongly, opening up deeper conversations on partnerships, expansion and joint go‑to‑market activity. The company was given a Google Cloud Partner All‑Star Award, alongside private meetings with senior Google leadership to discuss future opportunities.

Global visibility and partner recognition

The second leg of the trip followed shortly after. This involved Ryan McKenna and CEO, Colin Bryce, speaking at Google Cloud’s Partner event in Texas in October, 2025. In this leg, they shared best‑practice insights with the global Google Cloud partner community, reinforcing Cobry’s standing as a high‑performing international partner.

The first roadshow generated approximately £3.6 million for Google’s pipeline, with around £640,000 in new bookings and sales directly attributed to activity from the trip. Over the longer term, the IGS‑supported programme is expected to deliver £500,000 in international export sales in year one, rising to £3 million over three years.

Ryan McKenna, Cobry’s Chief Operating Officer, adds: “Scottish Enterprise’s International Growth Support gave us the momentum to show up in-market with credibility and intent. We’re now seeing opportunities from North America coming in regularly.”

Building on its 2025 success, Cobry just completed its 2026 roadshow visiting Toronto, New York, Miami, Chicago, and San Francisco with even higher attendance than last year. The company then immediately travelled to Las Vegas for the annual Google Next expo where it presented again to hundreds of delegates on agentic workplace transformation.

In summer 2025, Senior International Trade Specialists at Scottish Enterprise, Robert Taylor and Robert Fogarty worked closely with Cobry through meetings and Teams calls to build strong in-market connections ahead of the Toronto Road Show. The preparation proved highly effective, delivering engaging presentations that captured audience attention .

Broadening horizons with US Market Booster 

Cobry has also been invited to speak with Scottish Enterprise's US Market Booster team on how it has built such success.

As Cobry continues to grow, it now focuses on scaling delivery and services sustainably. While its delivery teams remain predominantly in Scotland, reflecting the country’s depth of technical talent, the company is actively recruiting delivery team members to add in‑market capability in North America. This will be across central and eastern time zones, with Toronto considered as a hub.

Looking ahead, Cobry is focused on standing firmly on its own two feet as it enters its next phase of growth. The past year has been a period of transition, with the business strengthening its delivery model and scaling its workspace migration services. This has included supporting organisations to move from Microsoft to Google. 

The next step is to further define and scale its data and AI offering, including Gemini Enterprise solutions to shift the commercial focus from product resale to higher‑value services.

Globally minded, product-led, and partner-driven, Cobry exemplifies the best of Scotland's tech industry.

The company boosts export growth, forges partnerships, and drives worldwide impact.