International online marketplace guides

Selling on the Lazada online marketplace

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Selling on the Lazada online marketplace

Getting started on Lazada

Lazada is the leading online marketplace in South East Asia. It enables sellers from Europe and beyond to tap into large and growing markets such as Vietnam, Thailand, Singapore and Malaysia with low upfront costs.

Each country has its own online marketplace, but you only need one Lazada account to sell across all Lazada platforms.

Their cross-border operations are conducted from the Lazada fulfilment hub in Hong Kong. You don't necessarily need to set up a Hong Kong subsidiary, but having a partner to import and store bulk shipments in Hong Kong will be beneficial.

All returns can be handled by Lazada via the Hong Kong fulfilment hub.

The main advantage to selling on Lazada is the low seller fees.


Lazada is a business-to-consumer (B2C) market place, selling to customers in South East Asia.


You can sell on Lazada if your business is in one or more of the following sectors:

  • Textiles
  • Apparel
  • Technology
  • Food and drink
  • Sports
  • Electronics
  • Health and beauty
  • Children’s items
  • A place to buy everything

Subscriptions and fees

There are no subscription or membership fees.

Commission is charged at a 2% payment fee and 1-8% final order value commission.

Average rates tend to be 1-4% but rates of up to 8% can apply when selling cross border into Vietnam.

Contact us

Get in touch with our trade advisers who can help you sell on international online marketplaces.


All information provided on this web page is for general guidance only. Due diligence on a given third party or listing remains the exclusive responsibility of the end user. Whilst every effort is made to ensure the accuracy of the details represented, Scottish Enterprise cannot endorse, recommend or accept responsibility for any transactions conducted between the user and a given third party or listing provided on this web page. Scottish Enterprise has compiled these guides using secondary sources and all information was correct at the time or writing.