Selling on the Lazada online marketplace

Lazada is the leading online marketplace in South East Asia. It enables sellers from Europe and beyond to tap into large and growing markets such as Vietnam, Thailand, Singapore and Malaysia with low upfront costs.

Each country has its own online marketplace, but you only need one Lazada account to sell across all Lazada platforms.

Their cross-border operations are conducted from the Lazada fulfilment hub in Hong Kong. You don't necessarily need to set up a Hong Kong subsidiary, but having a partner to import and store bulk shipments in Hong Kong will be beneficial.

All returns can be handled by Lazada via the Hong Kong fulfilment hub.

The main advantage to selling on Lazada is the low seller fees.

Lazada is a business-to-consumer (B2C) market place, selling to customers in South East Asia.

You can sell on Lazada if your business is in one or more of the following sectors:

• Textiles
• Apparel
• Technology
• Food and drink
• Sports
• Electronics
• Health and beauty
• Children’s items
• A place to buy everything

There are no subscription or membership fees.

Commission is charged at a 2% payment fee and 1-8% final order value commission.

Average rates tend to be 1-4% but rates of up to 8% can apply when selling cross border into Vietnam.