Business guides listing
International online marketplace guides
Guide to international online marketplaces
Discover the main international online marketplaces across the regions of Europe, Middle East and Africa, Asia Pacific and Americas. Find out the basics to getting started on these ecommerce platforms, their markets, subscriptions, and fees.
Get started with selling online
Research shows that 1.66 trillion USD (£1.29 trillion) was spent in 2018 on online marketplaces, which accounts for 50% of all global online sales.
Although Amazon, eBay and Etsy are the most famous global online stores, there are lots of other online marketplaces that serve specific sectors and countries. Our comprehensive guides can help you choose the ones best suited to your business's exporting objectives, letting you direct your efforts at those sites most likely to reach your target market.
Generally, online marketplaces operate on a subscription or listing fee basis, but many offer assistance with order fulfilment and deliveries, making cross-border trade more accessible. Some also charge a percentage commission on final order values, which also needs to be considered when implementing your pricing strategies.
Find out about online marketplaces all over the world by using our guides.
Global online marketplaces
Amazon
You can sell on Amazon if your business is in one or more of the following sectors: textiles, apparel, technology, food and drink, sports, electronics, health and beauty, children's items - it's a place to buy everything.
eBay
eBay is one of the world's best-known online marketplaces and covers a huge variety of sectors, from textiles to automobiles.
Etsy
Etsy is a global online marketplace specialising in handmade and vintage gift items.
Europe, Middle East and Africa
Amazon UK
Sectors: textiles, technology, food and drink, sports, electronics, health and beauty
eBay
Sectors: textiles, technology, food and drink, sports, electronics, health and beauty, automobile, machine / components
Fruugo
Sectors: clothing, fashion, health and beauty, kids items, electronics
GAME
Sectors: technology, gaming, computer software, hardware and components
Etsy UK
Sectors: textiles, fashion, crafts, handmade, jewellery, food and drink, gifts
Folksy
Sectors: hand-made and unique crafts
Flubit
Sectors: electronics, toys, gaming, hardware, building materials, sporting goods and pet supplies
OnBuy
Sectors: electronics, technology, fashion and accessories, health and beauty, DIY and building materials, vehicles and parts
Not On the High Street
Sectors: unique goods, gifts, crafts, hand-made, boutique items
Yumbles
Sectors: food and drink
C Discount
Sectors: homewares, electronics, appliances, gaming, telecommunications, automotive parts and accessories
C Discount Pro
Sectors: computer equipment, telecommunications, office equipment, industrial materials, furnishings, food and drink
Rakuten France
Sectors: electronics, technology, fashion, sports and hobbies, homewares, health and beauty, automotive
Fnac
Sectors: electronics, books, music, media, musical instruments
Pixmania
Sectors: Hi-tech goods such as cameras, computing, home appliances, watches
Blocket
Sectors: electronics, textiles, fashion, furnishings, vehicles, homewares
La Redoute Business
Sectors: apparel, fashion, home furnishings, furniture, kitchen and home appliances
Real
Sectors: fashion, electronics, homewares, garden, sports, food and drink, automotive, health and beauty
Zalando DE
Sectors: fashion, shoes, textiles, health and beauty, accessories
Yatego
Sectors: fashion, electronics, homewares, garden, sports, food and drink, automotive, health and beauty
OTTO
Sectors: fashion, sports, furniture, electronics, homewares, toys and appliances
Privalia
Sectors: fashion, homewares, tech and electronics
Carrefour
Sectors: food and drink, homewares, appliances, technology and electronics
La Redoute Consumer
Sectors: fashion, sports, furniture, electronics, homewares, toys and appliances
Spartoo
Sectors: fashion and footwear
Verkkokauppa
Sectors: electronics, telecommunications, pet supplies, jewellery, food and drink and baby goods
Allegro
Sectors: textiles, apparel, technology, food and drink, sports, electronics, health and beauty, children's items - a place to buy everything
Ceneo
Sectors: textiles, apparel, technology, food and drink, sports, electronics, health and beauty, children's items - a place to buy everything
Noon
Sectors: textiles, technology, food and drink, sports, electronics, health and beauty
Jumia
Sectors: textiles, technology, food and drink, sports, electronics, health and beauty
Kilimall
Sectors: textiles, technology, sports, electronics, health and beauty
Skroutz
Sectors: electronics, appliances, mobile, toys, health and beauty, sporting equipment and car accessories
Fyndiq
Sectors: electronics, health and beauty, fashion, children's and entertainment
Asia Pacific
Alibaba
Sectors: textiles, technology, food and drink, sports, electronics, health and beauty – all categories
FlipKart
Sectors: textiles, apparel, technology, food and drink, sports, electronics, health and beauty, children’s items - a place to buy everything
Rakuten
Sectors: textiles, technology, food and drink, sports, electronics, health and beauty – all categories
Amazon Japan
Sectors: textiles, apparel, technology, food and drink, sports, electronics, health and beauty, children's items - a place to buy everything
JD.com
Sectors: textiles, apparel, technology, food (dry pantry style goods), sports equipment, health and beauty, books and children’s items
TMall
Sectors: textiles, apparel, technology, food and drink, sports, electronics, health and beauty, children’s items - a place to buy everything
Kaola
Sectors: textiles, apparel, technology, food and drink, sports, electronics, health and beauty, children’s items - a place to buy everything
Lazada
Sectors: textiles, apparel, technology, food and drink, sports, electronics, health and beauty, children’s items - a place to buy everything
Qoo10
Sectors: textiles, apparel, technology, food and drink, sports, electronics, health and beauty, children’s items - a place to buy everything
Shopee
Sectors: textiles, apparel, technology, food and drink, sports, electronics, health and beauty, children’s items - a place to buy everything
MyDeal
Sectors: home furniture, furnishings, homewares, electronics, animal and pets and wine
Trademe
Sectors: textiles, apparel, technology, food and drink, sports, electronics, health and beauty, children’s items - a place to buy everything
Catch
Sectors: textiles, apparel, technology, food and drink, sports, electronics, health and beauty, children’s items - a place to buy everything
Awok
Sectors: textiles, apparel, technology, food and drink, sports, electronics, health and beauty, children’s items - a place to buy everything
Americas
Amazon.com
Sectors: textiles, apparel, technology, food and drink, sports, electronics, health and beauty, children's items - a place to buy everything
eBay.com
Sectors: textiles, apparel, technology, food and drink, sports, electronics, health and beauty, children's items - a place to buy everything
Bonanza
Sectors: textiles, apparel, technology, food and drink, sports, electronics, health and beauty, children's items - a place to buy everything
Etsy.com
Sectors: textiles, fashion, crafts, handmade, jewellery, food and drink, gifts
Jet
Sectors: electronics, homewares, furniture, fashion, beauty, food and drink
Walmart
Sectors: textiles, apparel, technology, food and drink, sports, electronics, health and beauty, children's items - a place to buy everything
Newegg
Sectors: electronics, homewares, fashion, beauty and hobbies
Wayfair
Sectors: textiles, homewares, furniture, home décor, garden items and home appliances
Wish
Sectors: textiles, apparel, technology, food and drink, sports, electronics, health and beauty, children's items - a place to buy everything
eCrater
Sectors: textiles, apparel, technology, food and drink, sports, electronics, health and beauty, children's items - a place to buy everything
Amazon.ca
Sectors: textiles, apparel, technology, food and drink, sports, electronics, health and beauty, children's items - a place to buy everything
Linio
Sectors: textiles, apparel, technology, sports, electronics, health and beauty, children's items - covers most categories but not food and drink products
Mercado Libre
Sectors: textiles, apparel, technology, food and drink, sports, electronics, health and beauty, children's items - a place to buy everything
Faire online
Sectors: textiles, apparel, fashion, homewares, soft furnishing, beauty, food and drink
Houzz
Sectors: homewares, furniture, soft furnishings, textiles, art
RangeMe
Sectors: food and drink, homewares, gifts, health and beauty, consumer goods
Cratejoy
Sectors: subscription boxes, food and drink, homewares, gifts, health and beauty, consumer goods